Sponsorship proposal / Premier League season
EPL Knockout
Turning football fans into weekly brand engagement
EPL Knockout is a simple, sponsor-funded Premier League competition designed to bring players back every Gameweek. The sponsor doesn't just buy an ad. They become part of the game.
The opportunity
Your brand. Your league. Your audience.
A sponsor doesn't buy advertising inventory on our platform. They get their own branded survivor league, powered by EPL Knockout, running the length of the Premier League season.
The [Your Brand] Survivor League
Free to enter · Sponsor-funded prize pool
Your own branded league on the platform
The commercial story
01
Prize drives acquisition
A meaningful sponsor-funded prize is the reason to join.
02
Gameplay drives retention
One wrong pick ends the run, so every Gameweek matters.
03
Recurring engagement drives brand exposure
Every return is another sponsor exposure.
The game
One team. One pick. Every gameweek.
No fantasy teams, transfers, budgets or scoring systems. Players pick one Premier League team each Gameweek and try to survive.
Win / draw
You survive and progress.
Lose
You're eliminated.
No repeats
A team can only be used once.
To join
Free entry, under a minute to sign up, no app download.
The engagement loop
Return feeds back into pick — every gameweek, for as long as the player survives
Players come back to make a pick, check whether they survived, see who's been eliminated and follow friends' progress. Every return is another sponsor exposure, and the conversation continues in WhatsApp groups between Gameweeks.
Traditional advertising buys impressions.
EPL Knockout builds recurring engagement.
Traction to date · actual figures
45
Players in first beta league
R88K+
Prize pool generated in initial beta
1,413
Unique visitors in first two weeks
6,306
Pageviews in first two weeks
Picks • Reminders • Results • Leaderboards • Email • Social
Traffic figures are hosting analytics from launch (21 Aug – 4 Sep 2026). Players average 4.5 pages and over 5 minutes per visit — 74% on mobile.
The sponsor journey
One player. Multiple brand touchpoints. Every gameweek.
Join
Sponsor exposure
Pick
Sponsor exposure
Reminder / email
Sponsor exposure
Results
Sponsor exposure
Leaderboard
Sponsor exposure
Next pick ↻
And the cycle repeats
The cycle continues for as long as the player survives.
Reporting
Measurable. Every gameweek.
Players • Picks • Active users • Email delivery • Email opens • Return rate • Platform sessions • Sponsor clicks
A post-campaign report provides a complete view of reach, engagement and repeat interaction.
The audience
Highly engaged Premier League fans participating in a social, competitive weekly experience.
What the sponsor receives
One competition. Multiple brand touchpoints.
Naming rights
"The [Your Brand] Survivor League"
Platform branding
Integrated through the league
Email & reminders
In every Gameweek communication
Prize association
Attached to the headline prize
Results & eliminations
The most-watched moment each week
Leaderboards
Seen as players check who's alive
Social & WhatsApp
Shareable content between friends
Calls to action
Direct players to sponsor offers
EPL Knockout
Don't just advertise to football fans. Give them a reason to come back every week.
EPL Knockout turns sponsorship from a one-off impression into an ongoing interactive experience.
EPL Knockout / Partnerships
eplknockout.com